The launch of Pradhan Mantri Awas Yojana – Urban 2.0 (PMAY-U 2.0) has created a significant need to generate public awareness about the scheme and encourage participation of eligible beneficiaries to avail its benefits. With this aim, the Ministry of Housing and Urban Affairs has launched “Angikaar 2025”, a last-mile outreach campaign, from 4th September 2025 till 31st October 2025.
Angikaar 2025 aims to boost the implementation of PMAY-U 2.0 by creating widespread awareness about the scheme, along with fast-tracking the verification of applications under the scheme and facilitating the completion of already sanctioned houses under PMAY-U. The campaign also seeks to inform stakeholders about the Credit Risk Guarantee Fund Trust for Low Income Housing (CRGFTLIH) scheme. Angikaar 2025 will promote last-mile delivery through active community mobilisation, targeted engagement and convergence of schemes of Government of India. Additionally, it aims to enable PMAY-U beneficiaries get benefits of the PM Surya Ghar: Muft Bijli Yojana and prioritises the housing needs of beneficiaries from Special Focus Groups identified under PMAY-U 2.0.
As part of Angikaar 2025, PMAY-U Awas Diwas will be celebrated on 17th September 2025 to celebrate first anniversary of PMAY-U 2.0 across the country by all States/UTs/Districts/ULBs. Additionally, the anchor event named “PM Awas Mela – Shehri” will be held between 17th September 2025 to 27th September 2025 at District Headquarters/Nagar Nigam level.
Under Angikaar 2025, widespread door-to-door awareness will be created across the country by States/UTs/ULBs. The campaign will be conducted in around 5,000+ ULBs. An outreach plan has been devised through various Information Education Communication (IEC) mediums.
Read MoreThe Angikaar 2025 campaign aims to achieve saturation of PMAY-U scheme, create awareness about PMAY-U 2.0, encourage the implementing functionaries at ULB level to speed up the entire process and to complete the already sanctioned houses while promoting convergence of schemes with the following objectives:
A Nation-wide event will be organised by MoHUA to celebrate the completion of one year of PMAY-U 2.0 on 17th September 2025. The event will be witnessed by all States/UTs/Districts/ULBs across the country as PMAY-U Awas Diwas.
Meanwhile, “PM Awas Mela - Shehri”, the anchor event of Angikaar 2025, will be held from 17th September 2025 to 27th September 2025 across District Headquarters. In case of larger cities, the PM Awas Mela - Shehri would be organised at the Municipal Corporation level.
PM Awas Mela - Shehri will be conducted in two phases – the first phase from 17th September 2025 to 27th September 2025 and the second phase will be any day between 15th October 2025 to 31st October 2025. This flagship event will serve as a vibrant platform for delivering and showcasing the benefits of PMAY-U and PMAY-U 2.0 while promoting convergence and community outreach at the grassroots level. PM Awas Mela - Shehri will feature a wide array of services and vibrant community engagement activities/cultural events designed to benefit citizens, especially the prospective beneficiaries of PMAY-U 2.0.
In addition to the PM Awas Mela – Shehri, a series of events/activities will be conducted by ULBs at ward/cluster/city level to create momentum on the Angikaar 2025 campaign through various mediums.
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