The launch of Pradhan Mantri Awas Yojana – Urban 2.0 (PMAY-U 2.0) has created a significant need to generate public awareness about the scheme and encourage participation of eligible beneficiaries to avail its benefits. With this aim, the Ministry of Housing and Urban Affairs has launched “Angikaar 2025”, a last-mile outreach campaign, from 4th September 2025 till 31st October 2025.
Angikaar 2025 aims to boost the implementation of PMAY-U 2.0 by creating widespread awareness about the scheme, along with fast-tracking the verification of applications under the scheme and facilitating the completion of already sanctioned houses under PMAY-U. The campaign also seeks to inform stakeholders about the Credit Risk Guarantee Fund Trust for Low Income Housing (CRGFTLIH) scheme. Angikaar 2025 will promote last-mile delivery through active community mobilisation, targeted engagement and convergence of schemes of Government of India. Additionally, it aims to enable PMAY-U beneficiaries get benefits of the PM Surya Ghar: Muft Bijli Yojana and prioritises the housing needs of beneficiaries from Special Focus Groups identified under PMAY-U 2.0.
As part of Angikaar 2025, PMAY-U Awas Diwas will be celebrated on 17th September 2025 to celebrate first anniversary of PMAY-U 2.0 across the country by all States/UTs/Districts/ULBs. Additionally, the anchor event named “PM Awas Mela – Shehri” will be held between 17th September 2025 to 27th September 2025 at District Headquarters/Nagar Nigam level.
Under Angikaar 2025, widespread door-to-door awareness will be created across the country by States/UTs/ULBs. The campaign will be conducted in around 5,000+ ULBs. An outreach plan has been devised through various Information Education Communication (IEC) mediums.
Implementation Methodology
Angikaar 2025 will be implemented through community mobilisation and a series of IEC
activities, including door-to-door awareness campaigns and city and ward level activities.
A Monitoring committee at the National Level will be formed which will include the
following:
- Joint Secretary & Mission Director, Housing for All (MoHUA)
- Joint Secretary, Ministry of New and Renewable Energy (MNRE)
- Joint Secretary, Department of Financial Services, Ministry of Finance
- Deputy Director General, Housing for All (MoHUA)
- Deputy Secretary (HFA), Member Secretary
- Other Officer, if required
The State/UT Government Department implementing PMAY-U 2.0 Scheme would direct all the
District Magistrates/District Collectors and the Urban Local Body administrators to
effectively plan, implement and monitor the activities of Angikaar 2025. The District
Collectors would oversee the implementation of all the activities at the district level and
the ULB level. The administrator of the concerned ULB would be in-charge of implementing
PMAY-U 2.0 at the ULB Level.
The entire organization of this campaign at ground level would require detailed planning at
the State/UT, District and at ULB levels for effective coordination and implementation
across the country. This would require sharing of responsibilities at various levels,
including formation of coordination committees at the district level, calendar dates to
generate awareness and finalization of venues to host PM Awas Mela – Shehri and the
different camps.
A Coordination Committee will be formed at the district level to monitor, instruct and
evaluate the implementation of the Angikaar 2025. The implementation would require community
mobilisation, convergence with PM Surya Ghar: Muft Bijli Yojana and a series of operational
and IEC activities.
States/UTs are advised to prepare plans for conducting PM Awas Mela – Shehri (Anchor event)
in phase-wise manner as under:
| PM Awas Mela – Shehri (Anchor event)- Phase- I |
| D – 13 (4th-17thSeptember) |
Awareness/Outreach about PMAY-U 2.0, its components, CRGFTLIH,
PM Surya Ghar: Mu Bijli Yojana, PM Awas Mela - Shehri |
| D – 9 (8th-17th September) |
Door-to-door campaigns to meet the objec ves of Angikaar 2025 and
raise awareness about PM Awas Mela - Shehri |
| D (17th- 27th September) |
PM Awas Mela – Shehri (Anchor event) |
| PM Awas Mela – Shehri (Anchor event)- Phase- II |
| 18th September – 15th October |
Continuation of door-to-door campaigns and ULB-level camps |
| 20th October |
Grih Pravesh of newly constructed PMAY-U houses |
| 16th October – 31st October |
Phase II of PM Awas Mela – Shehri (on a suitable date as decided by district headquarter) |
In order to create widespread awareness ahead of the campaign, Jan Bhagidari activities like cleanliness and plantation drives shall be held, along with:
- Door-to-door awareness about the scheme using flyers, posters, brochures with:
- Displaying of key messages about the scheme (eligibility criteria, application process, documents required for application) in Hindi, English and regional/local languages
- Real-life success stories/testimonials of beneficiaries from PMAY-U
- Hoardings, billboards, posters may be placed at strategic viewpoints, prime locations/public places for awareness.
- Street plays, short films, folk songs, rallies, vehicle/mic announcements in wards/weekly markets
- Audio-Visual tools may be posted/relayed through YouTube, Radio/FM, scrolls in cinemas, local TV channels/cable networks
- Social Media platforms like Facebook, X, Instagram, website banners etc., should be used for awareness creation.
States/UTs, Districts and ULBs are encouraged to come up with their own innovative promotional activities such as suitably welcome and address the citizens/beneficiaries, conduct meetings at ULB level to strategize plan of action for implementation, finalization of venues for PM Awas Mela – Shehri etc.
For this campaign, the partnerships with Self Help Groups (SHGs), Civil Society Organisations (CSOs), elected representatives, volunteers including youth volunteers under the MY Bharat (Mera Yuva Bharat) platform in community amongst others may be leveraged by States/UTs, Districts and ULBs.
Angikaar 2025 module has been created under PMAY-U 2.0 web portal for monitoring the implementation of the campaign. It is advised that achievements of different indicators during the anchor event and other allied activities shall be uploaded on the PMAY-U 2.0 web portal with data/information/photos/videos etc.
